EMBARQ Campaign Promotes EMBARQ's Home Phone Service Reliability
EMBARQ says it understands how important it is for its customers to complete their home phone calls and that the company is committed to having the most reliable network. As proof, the company is publicizing results from a new, independent research study that EMBARQ says supports that commitment.
The study found that EMBARQ™ Home Phone service is more reliable than Cox™ telephone service in the Las Vegas market. The study found that calls are seven times more likely to not be completed if you're using Cox™ telephone service instead of EMBARQ™ Home Phone service. The research results are at the center of the new, "Don't Get Cabled," advertising campaign by EMBARQ.
The "Don't Get Cabled" campaign focuses on call completion and dropped call research testing the reliability of voice service offered by EMBARQ and Cox in the Las Vegas market. Key findings from the study show that the EMBARQ™ Home Phone service call completion rate was significantly better than the Cox™ telephone service call completion rate. The study defines call completion as successfully making a connection to the called number or receiving call audio on the first attempt.
"Reliable communications service is critical to consumers who want to stay in touch with family and friends and effortlessly take care of their day-to-day needs," said Mark Kenyon, vice president of Consumer Marketing at EMBARQ. "People tend to take home phone reliability for granted; this study suggests they shouldn't."
The independent research study was conducted in Las Vegas by Keynote Competitive Research, the research group of Keynote® Systems, Inc., and tested reliability using both Cox™ telephone service and EMBARQ™ Home Phone services. The calls were placed from multiple locations, dispersed throughout the Las Vegas service area.
For more information, check out the EMBARQ press release.


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